Why Blue is the Favorite Logo Color?

Take a look at some of the most striking and successful logos around the world and you may realize the power of blue. Though catching the blues signifies sadness and despair, but there is nothing dark about the colour blue when it comes to its use in logos. Blue is used in logos of companies belonging to all types of industries, whether it is from technology, media, insurance, engineering, or any other sector. Have you ever tried to ponder why so many brands use the colour blue? Why various shades of blue are used so extensively in logo design?

Have you ever thought why so many logos are blue

First of all, blue is the world’s most favourite colour. It is neither too loud nor too soft. It is the perfect mixture of tone that is required to capture the attention. More than half of the world’s flags contain one of the other shade of blue. Leading psychologists opine that blue is so extensively used and popular because of its two essential qualities such as “calming” and “infusing confidence”. One of the reasons for this inference may be due to the elements of nature where blue is found such as sky and ocean.

Blue is a colour that is associated with blue blood or aristocracy. As per history blue dyes where very hard to product in the pre-industrial era and thus they could be afforded by only the most affluent class. Thus blue became integrally associated with aristocracy or wealth. Blue is also a colour that symbolizes professionalism. It is used extensively by the companies as it conveys “we are a stable and responsible company that is here to stay”. Biologically speaking blue is a colour that captures attention instantly and thus it can mingle well with white background in terms of logo designs.

If you have a look around in the tech-business world you will find some of the top names use logos with blue colour such as Facebook, Skype, Twitter, WordPress etc. Biggest computer companies such as IBM, Intel and Hewlett-Packard also have blue as their sole logo colour. Take a look at any other industry and you will find the same trend existing. So, when you are looking to project an image of reliability and stability blue might be your choice of colour from the colour palette.