Design Your Holiday Greetings in Style

This is the season of holidays! And the best way to share your happiness with your loved ones is via greeting cards. Just think; how much your stakeholders will be delighted to see the personalized greeting cards on their mail box! So don’t miss the opportunity to impress your customers by sending them a beautifully designed holiday greetings. And this is a great opportunity to any company to promote their brand by connecting with the customers emotionally. But there are few things, which one should keep in mind while designing the card. The experience designers of Stunning Works are here to help you in designing the greeting by providing some useful tips.

Holiday Card Design Ideas

Promote Your USP:

Every company has its own USP for business. It may be the customer service or the low rate or timely delivery. It is your chance to deliver a clear message regarding your brand value. Emphasis on the point which your company offers but your competitor’s not.

Your Card must have its Own Character:

Unique character can make your card memorable. It is the best way to attract your customer. They can identify your brand from it. Fun-filled and simple motifs can easily give them a pleasant feeling about your brand. For example, you can design the Christmas card with candy canes, snowman, gingerbread cookies which will help your band to relate with this festive season.

Your Brand should reflect on the Design:

For a holiday greeting card, advertising is a strict no-no. But you have to design the card in such a way that it should reflect your brand sublimely. The colour palette for the card must consist of the colours of your brand. Hide your product in the design in such a way that the customers can get the message without hampering the festive mood.

Simple is the Best:

According to the study, it took only first few seconds of the greetings card to impress the onlookers. That’s why a simple design is the best way to grab the attention of the customers. So always keep the design simple, impressive, eye catching and memorable which will create a lasting impact. 

Tricks to Gain Organic Traffic

In the era of digital marketing, getting organic traffic is the hardest thing for the social media marketers. There are many options like Facebook advertising or crazy gimmicks but none can produce positive result such as the organic way. As every Facebook page has its own category or target customers, the business owner has to build a unique strategy for Facebook marketing. Here, we will discuss some of the proven ways to gain the popularity on the social media.

How to Gain Organic Traffic 

 ·         Content Should be Interesting: The Facebook posts on the business page need to be so interesting that the followers of the page are encouraged to share the posts on their walls frequently. There are many things that are happening around the world. Filter some of the information for your customers which they will love to read.
·         Content must serve the Target Audience: Every Facebook page must have its own attributes. They must serve their target customers. The content of the page must be related to the business genre. There may be many contents which you feel interesting but not related to your business. Restrain yourself from posting such attractive but unrelated content on your page otherwise it will lose its originality during the course of time.
·         Save your Content from Plagiarism: It is very hard to preserve the content in this age of internet marketing. Always water mark the pictures you use in the post and place the water mark in such a way that nobody can crop it. Use hash tag to personalize the post.

Paid Traffic can gain visitors but Organic Traffic can Gain Customers

·         Content Must be Unique: As you don’t want others to copy from your post, you must maintain the guideline too for yourself. Always produce unique and original content in your page. Copied content not only lessens your popularity in search engine but also decreases your trustworthy quotient to the followers.
·         Maintain Regularity: An interesting post once in a blue moon is of no use at all. You must post from your page regularly. It will help to increase the readers’ engagement and loyalty with the page.
·         A Contest is always Fruitful: A contest is the best way to strengthen the relationship with followers of the fan page. Arrange some friendly contest among the fans of the page and encourage them to participate. It will help you to augment the organic traffic with the help of the followers of the page.
 These are some ways to increase traffic naturally and thus not living under the threat that next Google algorithmic change might doom your website.

Stunning Works is a renowned company for web design and development in UK, also helps its customer to gain organic traffic on their website with their SEO service.  

Why Blue is the Favorite Logo Color?

Take a look at some of the most striking and successful logos around the world and you may realize the power of blue. Though catching the blues signifies sadness and despair, but there is nothing dark about the colour blue when it comes to its use in logos. Blue is used in logos of companies belonging to all types of industries, whether it is from technology, media, insurance, engineering, or any other sector. Have you ever tried to ponder why so many brands use the colour blue? Why various shades of blue are used so extensively in logo design?

Have you ever thought why so many logos are blue

First of all, blue is the world’s most favourite colour. It is neither too loud nor too soft. It is the perfect mixture of tone that is required to capture the attention. More than half of the world’s flags contain one of the other shade of blue. Leading psychologists opine that blue is so extensively used and popular because of its two essential qualities such as “calming” and “infusing confidence”. One of the reasons for this inference may be due to the elements of nature where blue is found such as sky and ocean.

Blue is a colour that is associated with blue blood or aristocracy. As per history blue dyes where very hard to product in the pre-industrial era and thus they could be afforded by only the most affluent class. Thus blue became integrally associated with aristocracy or wealth. Blue is also a colour that symbolizes professionalism. It is used extensively by the companies as it conveys “we are a stable and responsible company that is here to stay”. Biologically speaking blue is a colour that captures attention instantly and thus it can mingle well with white background in terms of logo designs.

If you have a look around in the tech-business world you will find some of the top names use logos with blue colour such as Facebook, Skype, Twitter, WordPress etc. Biggest computer companies such as IBM, Intel and Hewlett-Packard also have blue as their sole logo colour. Take a look at any other industry and you will find the same trend existing. So, when you are looking to project an image of reliability and stability blue might be your choice of colour from the colour palette.   

How to Choose a Typeface?

Typeface is an important ingredient of designing. Choice of the right typeface can create beauty. But the problem is there is such a large collection of typefaces to choose from that the young designers can get all confused. But don’t get baffled, there are easy ways to choosing the right typeface for your design. Below is a list of systematically arranged steps that help in proper selection.

Typefaces and their uses

• Understanding the Goal: You have to gain a clear understanding about the target audiences and what emotion you want to evoke. The end goal will guide you through the process. The typeface you choose should meet two needs: legibility and readability.
• Legibility: Many of the designers confuse legibility and readability and hold them as one. Legibility is the design of a typeface such as the width of strokes, distinction between serif and others, etc. The audiences can easily distinguish one letter from another when legibility is good. The decorative typefaces have very low legibility as they are meant to be glanced at rather then read through. While the typefaces used in newspaper or novel publications are highly legible.
• Readability: Readability can be judged by how the typeface mingles with other design aspects such as graphics and colors. When a typeface is easily readable it would attract more attention. Size and tilt degrees of a typeface are also responsible for the readability. There are two ways of going about attaining readability – either have a typeface set before planning the design or plan a typeface as par the design.
• Intent: Before choosing a typeface it is very important to consider the intent. There are particular typefaces for particular needs. Such as Cooper Black is ideal for signage, but it cannot be used for books. So, when you are publishing a book Serif family typefaces would be more appropriate.
• Aesthetics: The typeface used should also conform to the design. There are specific typefaces for lighthearted designs and serious ones. The trick lies in understanding the tone and color of design and then choosing a matching typeface.

As you can see choosing a typeface is not that difficult at all. Choice of typeface is most important in terms of logo designing. At Stunning Works we are presently offering free logo design in Slough. Grab this limited time offer. 

Why WordPress is a Common Choice of CMS?

While Joomla and Drupal are vying for second position in the popularity list of CMS’ WordPress is definitely the runaway leader. Many webmasters of UK shift to WordPress once they have used it. One of the first reasons for the widespread popularity of WordPress is its ease of use. It seems WordPress gives priority to make the CMS as simple as possible for even the least technical webmasters. There are many other reasons for the popularity of WordPress which are mentioned below:

• Menus: The latest version of WordPress i.e. WordPress 3.0 comes with custom menus. The interface comes with drag and drop interface which gives greater control of the site’s navigation. Prior to this version, all the pages would appear together. So, they had to be separated manually which could be time taking and laborious. The custom menus have taken care that navigation of site does not take up much time of the webmasters.
• Authorizations: Latest versions of WordPress have options to set roles and capabilities of various users. This means the privileges and restrictions of the users can be set. It means that many team members can work on various areas of a website, yet their areas are restricted by the webmasters. This enhances the security of a website.
• Plugins: The joy of using WordPress lies in the abundance of plugins that are available. There are thousands of plugins existing. Whatever feature you need to apply at the website all you have to do is find a plugin for it.
• SEO Friendly: Every webmaster wants to be seen in the Search Engine relevant searches. As a result SEO becomes an important aspect. WordPress websites aid in the SEO tasks as they are friendly to SEO. There are many plugins and widgets that would help you track visitors, their sources and keyword searches to reach your website. These help the SEO professionals come up with custom plans.
• Templates: There are thousands of beautiful WordPress template designs. There are free as well as paid templates. With the use of these templates you can start off a website right now.

These are some of the common reasons, out of the many, to choose WordPress over other CMS’.